SEO is an abbreviation for Search Engine Optimization. It is the practice of upgrading a website’s on-page content and back-end development in order to rank at the top of the search results on search engines such as Google. Typical SEO tactics involve, among many other things, analyzing and including keywords, producing interesting title tags and meta descriptions, optimizing site-load speed, and obtaining high-quality inbound links from other sites.

PPC is an abbreviation for pay-per-click and is a well-known digital promotional strategy. As the title implies, the advertiser pays a set fee for each user who clicks on their ad and visits their website. PPC ads are frequently displayed as the first search engine results, as banners or along the sides of news articles and blogs, on YouTube or other video platforms, in the shopping section of Google results, and across most social networking sites, including Facebook/Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, and others.

Though both PPC and SEO will attract new visitors to your website, SEO (also referred to as “organic” promotion) is free, while PPC is not. For that goal, SEO occurs behind the curtains, apparently organically increasing your website’s rating. In the meantime, PPC advertisements are recognizable and frequently branded as such.

Using different types of digital, oftentimes downloadable material, content marketing raises brand visibility and consumer engagement. This encompasses everything from blog posts and instructive e-books or white papers to graphics, videos, and gifs, as well as generating, releasing, and distributing them. Social media, as well as a company’s website and, more especially, a blog, are popular platforms for content marketing.

Social media marketing is a means of engaging audiences and direct advertising using a company’s social media channels. Instagram, Facebook, Twitter, and YouTube are popular ones, but there are other big, sometimes niche, consumer populations to target on platforms like LinkedIn, TikTok, Pinterest, and others. Organic material (pictures, videos, and posts straight from a company account) and sponsored promotions are both used in social media marketing.

Email marketing is a direct method of communication and advertisement in which businesses distribute welcome greetings, promotions, newsletters, and other materials to their mailing lists. Email promotional activities of many forms are used to reach diverse audience categories, ranging from exclusive discounts for regular buyers to abandoned cart alerts delivered to potential new buyers. Email marketing strategies are frequently designed as a series, starting with a specific activity and with planned follow-ups at predetermined time intervals following the original outbound message.